Case Study: Struggle Glass — Building a Strong Online Presence in the Jewelry Industry
Struggle Glass is an independent jeweler specializing in borocite glass. They offer a unique and beautiful collection of jewelry that stands out in a crowded market. However, like many independent businesses, Struggle Glass wanted to grow while reaching their target audience and building a strong online presence. That's where we came in. Solstice Agency helped Struggle Glass with a mini brand package and a full-service customized e-commerce site.
Mini Brand Package:
We started by helping Struggle Glass with their brand image. This included creating a color palette and utilizing typography that reflected their unique style and brand personality. We also helped them with the creation of a brand style guide & selection of client-generated product photography, which ensured that all of their marketing materials were consistent and on-brand.
Full-Service Customized E-Commerce Site:
Next, we created a custom e-commerce site for Struggle Glass that was tailored to their needs and goals. The site was designed to be user-friendly, easy to navigate, and showcase their products in the best possible light. We also integrated a number of features that made it easy for Struggle Glass to manage their products, fulfill orders, and handle payments.
The Result:
Since launching their new site, Struggle Glass has seen an increase in traffic, sales, and brand recognition. Their new site is professional, easy to use, and effectively showcases their unique collection of jewelry. Their customers love the new site and are finding it easier to find and purchase the products they want.
In partnering with Solstice Agency, Struggle Glass was able to build a strong online presence that reflects their unique style and brand personality. Our mini brand package and full-service customized e-commerce site have helped Struggle Glass reach their target audience and increase their sales. If you're a small business or independent jeweler looking to build a strong online presence, we can help. Contact us today to learn more about our services.
